the uncult mission.

We embrace knowing: that we live in a world where we are taught who we are and how to be, that the world has evolved faster than the necessity of the original systems governing morality and belief (e.g. religion) and the survival of our species (e.g. the traditional family model), and that new – arguably destructive - models have risen up. 

Add into the mix the information age. For the first time, in all lifetimes, we've had access to this new world (the whole world) at scale within our own homes (first radio, then TV, then PC), and then in our own hands. It's governing who we should be, and now, evolving to replace thinking entirely (e.g. the AI). 

This has left so many folks alone, angry, or apathetic, or worse, all three; some surviving on dopamine hits of confirmation bias, with the fast food that was delivered to our front door.

Yikes. 

Whether through our conditioning - or through the near constant barrage of "shoulds" that are delivered to us in the palm of our hands - even the self-help revolution is burying us in the giant feed of things we need to do to be happy, fulfilled, palatable, aesthetically pleasing...alive? 

Just like graduating from the final framework of school puts young folks stranded on an island of "What now? What's next? Who am I supposed to be?" humanity is equal parts lost in the mountain of information that is modern culture. We're stuck because all we were ever really taught was how to do what we were told, or how to compare (or desire) what others have around us. We were not taught how to actually climb the mountain ourselves or trust that we have the tools we need within us to do it. 

That is UNCULT. 

It is not the literal solution to your problems (read: sorry folks, tried all the snake oils none, of them worked), it is the framework that will help you define that answer for yourself. 

We are here for the courageously dissatisfied:

  - those brave enough to see;

  - those brave enough to take ownership;

  - those brave enough to let some of it die, so that we can live; and

  - those brave enough to act. 

We are here to help the YOUs that have the courage to admit you are burning. 

We embody the collective will to name this problem and confront it. 

We offer a model, a path, a way to do this work the only way you can -- for yourself. 

Let's begin with The Why.